Will Super Bowl crypto ads help legitimize the industry?

The arrival of all of these crypto ads during the Super Bowl — always one of the most-watched events of the year, often celebrated as much for the commercials as the action on the field — could help legitimize the industry and increase its popularity even more, experts say.

Was Super Bowl LVI the first crypto Bowl?

Super Bowl LVI may have been the first crypto bowl. It’s not that cryptocurrency-related ads completely overwhelmed the Super Bowl commercial breaks to the exclusion of all other advertisements. In fact, there were more ads for the Super Bowl’s more traditional fare of booze, cars, and movie trailers than there were crypto commercials.

What is the Super Bowl ad craze?

Super Bowl ads tend to be some of the most coveted spots on network television. This year a 30 second Super Bowl spot sold for $6.5 million according to NBC. Last year commercials averaged $5.6 million on CBS. This crypto ad craze is reminiscent of the 2000 Super Bowl during the dot com era.

Did cryptocurrency make a splash at the Super Bowl?

But cryptocurrency made a splash at the Super Bowl — one of the most-watched and highest-profile advertising events on the year — in a bid to try and win over mainstream customers (in addition to a largely young and male minority that’s embraced digital currency so far .)